The Power of Social Media

By Chris Thomson FNAEA MARLA
Back to news

Over the past couple of years, our business has embraced Social Media and have had some surprising results. Not only are we getting thousands of property views per week, we are also receiving direct message enquiries for booking viewings, in both the lettings and sales departments.

Facebook really is a great place to help gain maximum exposure for your property, whether you’re a landlord or house seller. With over 2,500 followers on Facebook 3250 on Twitter, they provide an excellent additional outlet to work alongside the well known property websites.

All our properties feature as soon as they are newly listed, and early response is strong, with many ‘friends’ sharing the post and widening the audience further. The key to increasing exposure is to show a few good quality photos, along with a brief description. All posts than have links to the full details via the ELR websitewhere viewings can be requested.

As well as promoting our properties for sale and rent, we also post informative updates on the property market, so even if you’re not planning on moving home, you will get an insight into how the local market is performing as well as information on national housing trends.

About the Author...