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Since its introduction in 2014, the new website ‘On the Market’ has seen significant increases in traffic and has now become a major player in the property business. ELR estate agents have supported the site from ‘day one’ seeing it as a useful addition to Rightmove, and adding further scope to exposing properties to a wider audience.

Recent reports suggest OnTheMarket has raised its brand ‘health’ – measured by Google searches – by 31%.

In contrast, although Rightmove remains the best known of over 200 property businesses, it has actually dropped 6% in searches, labelled in a new report as ‘brand demand’ or ‘brand health’.

Zoopla has also dropped, by 11%.

The findings are in the report by digital marketing agency MediaVision, which analysed Google search figures across residential, commercial, online firms and portals, and compared their performances with 12 months previously.

MediaVision observes: “OnTheMarket has become a major competitor to property portals Zoopla and Rightmove, which both slipped with a decreasing brand demand.

“The big portals are still far ahead in terms of volume but there is no doubting OnTheMarket’s trajectory.”

Although Rightmove remain dominant for now, a drop of 6% in terms of searches, suggests there is room for another major player to make an impact. If you’re looking for property why not check out the site, it’s well designed, clear and easy to navigate.

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